AUDIENCE INSIGHTS
| 21/06/2023
Honesty is the best policy as Kat wins Season 2 of Parental Guidance
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A raw and straightforward approach has been voted as Australia’s best parenting style as Kat, this season’s Honest Parent, is crowned the winner of Parental Guidance by her parenting peers.
The finale episode of Parental Guidance drove a total television average audience of 608K to Nine. It was the timeslot winner with Total People across 5 City, East Coast and in Sydney and Brisbane, with a commercial audience share of +47% across all key advertising demographics.
On 9Now, 4.3 Million total minutes were viewed on Live + VOD, driving season-on-season minutes growth of +92%.
Tonight the series is on the line and it’s do or die for the New South Wales Blues in the most daunting away fixture of all, the Queensland Maroons at Suncorp Stadium, in State of Origin II – exclusive, live and free on Channel 9HD and 9Now tonight at 7.00pm AEST.
Average Audience
Source: Metro, OzTAM Overnight Data. See http://www.oztam.com.au/RatingsGuide.aspx for details: Regional, Regional TAM Overnight Data. See https://www.regionaltam.com.au for details. OzTAM LIVE + VOD VPM, Parental Guidance, 5/06/2023 - 20/06/2023 v 1/11/2021 - 16/11/2021 (Ep 1-2), 3/11/2021 - 11/11/2021 (Ep 3, 5 & 6), 8/11/2021 - 15/11/2021 (Ep 4), 14/11/2021 (Ep 7), includes co-viewing on connected TV devices.
