AUDIENCE INSIGHTS

|   1/10/2023

Logo

Record-breaking

Rugby League on Nine

9-9now FlatCOLOUR

The record-breaking 2023 NRL and NRLW Grand Finals drove viewers to Nine in the millions. ​

The Men's Grand Final reached 5.5M Aussies (Linear TV: 4.7M BVOD: 949K) with 1.6M (Linear TV: 1.4M, BVOD: 174K) captivated by the Women's Grand Final.

Across the 9Network and all key demos, an incredible +70% commercial share in metro and +67% commercial share in regional was recorded.

On 9Now, both finals smashed live streaming records, with the Men's achieving a Live BVOD audience of 605K (+56% year-on-year), the highest Live BVOD audience for a Rugby League match and NRL or AFL Grand Final ever recorded.

Proving the power of women's sport, the Women's Grand Final recorded the highest ever Live BVOD audience for a women's Rugby League match and was up +62% on the 2022 NRLW Grand Final.

9Now recorded a whopping 86% CFTA share of live minutes on Sunday, taking out the No.1 program live streamed against all competitors.

2023 NRL Grand Final

M
Linear TV
K
BVOD
M
Total

+70%

Comm share across all key demos (Metro)

+67%

Comm share across all key demos (Regional)

86%

Comm share of live minutes for 9Now

Highest

Ever Live BVOD audience for a Rugby League match or NRL/AFL Grand Final

+56%

Year-on-year growth in Live BVOD audience

68.4M

live minutes streamed (+54% year-on-year)

2023 NRLW Grand Final

M
Linear TV
K
BVOD
M
Total

Highest

Ever Live BVOD audience for a women's Rugby League match

Most

Watched NRLW Grand Final in Linear TV and 9Now history

+62%

Growth in Live BVOD audience compared to 2022 NRLW Grand Final

Explore our brands
Source: TV MAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], 01/10/2023, Nine Content, National, Total TV, BVOD & Linear, Cumulative Reach (000s), Total People, Overnight, matches only, based on pre logs. Metro, OzTAM Overnight Data. See http://www.oztam.com.au/RatingsGuide.aspx for details: Regional, Regional TAM Overnight Data. See https://www.regionaltam.com.au for details. OzTAM Live VPM, NRL Matches Only & State of Origin Matches Only 2020-2023, NRL Grand Final & AFL Grand Final 2020-2023, Includes coviewing on connected TVs, 30/9/2023 - 1/10/2023 Based on prelogs. Note: AFL Grand Final streamed only on select ctv devices 2020-2022. OzTAM Live VPM, NRLW Grand Final, 1/10/2023 v 2/10/2022, Includes coviewing on connected TVs, 1/10/2023 Based on prelogs. OzTAM LIVE VPM, All Broadcasters, 1/10/2023, includes co-viewing on connected TV devices. OzTAM LIVE VPM, 1/10/2023, Commercial FTA Share, metric; minutes, duration 0+, includes co-viewing on connected TV devices, 1/10/2023 based on pre logs.​