Research - Nine for Brands

Nine's Insight Playground

Welcome to Nine’s insight playground, where Big Ideas thrive.

Our research provides you with thought provoking insights on consumer needs, motivations, and behaviours, helping you unlock new ways to understand people, leverage data and create strategies that truly drive change for your brand.

In the Spotlight

Stay ahead with the latest Powered research.

EVE-olution: A New Era of Female Empowerment

Explore the evolving definition of female empowerment, along with the cultural forces shaping today’s women.

Powered Predicts 2025

Discover what Powered is betting big on this year, with nine cutting edge trends that are going to shape, and reshape, 2025 and beyond.

The Great Australian Compromise

Is Australia’s love affair with property changing? Discover the key trends impacting the market and what they mean for your business.

Super Consumers: Welcome to the Halftime Show

Unlock the untapped potential of the over-50s market — an audience controlling over 50% of Australia’s wealth, yet less than 10% of marketing budgets target them. A goldmine of opportunity for brands who understand their true potential.

SOTN: Re-imagining Retail

Dive into the latest consumer trends and innovative strategies for retailers to be inspired and thrive in this evolving landscape. Get ready to ignite fresh perspectives and expand your understanding of consumer expectations.

The Climate Reset

As the world enters a new climate era, discover how your brand can solve the challenge of convincing people to make sustainable purchases.

Big Thinking Vault

Looking for inspiration? Explore our full suite of research and insights pieces.

Super Consumers

SOTN: Re-imagining Retail

The Value Equation

Rise of the Super Consumers

SOTN: Finance

It's Time We Talked

Hello, Can You Hear You?

EVE-olution

Powered Predicts 2025

The Climate Reset

I Am What I Am

Australia in the Roaring 20s

SOTN: Travel

Neighbourhood Watch

Is Local the New Global?

The pandemic has sparked a revival of community spirit and state pride across Australia. From the rise of local connections to the deepening of state identities, uncover how Australians are embracing state and local pride, presenting brands with a golden opportunity to connect deeply with their communities and align with the new wave of local loyalty.

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