Homepage Native Ads

Assets Required	Image Title	Description Click through URL
Accepted Image Formats	JPG	PNG
Accepted Image Size	File size: Maximum 150kb Dimensions: 1200×627 Safe zone: Image elements should be built within the centre 940x627px to avoid being cut off (recommended)
Images must not contain logos or text
Text Requirements	Title: Maximum 25 characters Description: Maximum 25 characters Title and description should be two separate statements rather than one sentence Sentence case only, All CAPS not accepted No full stops in title or description Commas not to be used in numbers less than 10,000

Native Type	Pricing Model	Requirements
Native display ad	CPM	Title or description copy may contain pure advertising message Brand and product names may appear in the copy Price points should appear in the description only, not in the title Image provided should not contain brand logos or text, but may contain product shots
Native editorial/content ad	CPC	Title and description may not contain pure advertising message, ie no brand name, product name or price points Title and description copy must attempt to convey an idea, emotion or story over and above a retail/sale message Title must contain a verb; For example – “Explore the beautiful South Island” instead of “South Island sale on now” Image should aid in storytelling; It may not contain products, brands logos or copy

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