Overview:
Courageous, quality journalism you can trust – that is what The Sydney Morning Herald has been producing for 189 years, and today we reach more people than ever. More than eight million readers consume our fearless, honest storytelling in print and online each month. Our journalists are passionate about shining light in dark places, holding the powerful to account and adding new perspectives to the biggest issues in our city, state, around Australia and the globe.
Tagline / Call to Action:
Independent. Always.
URL / Destination:
smh.com.au / Newspaper printed daily.
Brand Language:
When referring to The Sydney Morning Herald first reference italicised, additional mentions to be “the Herald”, with only Herald italicised.
Colour Palette:
PRIMARY
#0A1633
R:10 G:22 B:51
C:100 M:87 Y:47 K:60
PANTONE: 282C
Newsprint: C:90 M:70 Y:24 K:55
PRIMARY
#d4162e
R:212 G:22 B:46
C:0 M:100 Y:80 K:10
PANTONE: 199C
Newsprint: C:0 M:100 Y:80 K:10
SECONDARY
#FFFFFF
R:255 G:255 B:255
C:0 M:0 Y:0 K:0
Logos:
