The 9Network has cemented its position as the No. 1 metro network in 2024 year-to-date, leading across all key demographics and Total People.
The 9Network’s audience went from strength to strength this year, seeing year-on-year audience growth across all screens and for all key demographics and Total People.
9Now continues to hold its spot as the top CFTA BVOD platform nationwide, dominating with all key audience segments and Total People.
Nine is home to the biggest shows
in Australia
No.1 reality television series - Married at First Sight
No.2 reality television series -The Block
No.1 light entertainment series - Travel Guides
No.1 metro M-F News - 9News
No.1 daily current affairs program - A Current Affair
No.1 weekly commercial free-to-air current affairs program - 60 Minutes
No.1 afternoon game show- Tipping Point Australia
Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, Seven Content, 10 Content, SBS Content, ABC Content, Foxtel Content, 01/01/2024 - 16/11/2024, Average Audience, Reality Television, Light Entertainment, News/Current Affairs, Total People,Total TV, Consolidated 28; Metro 5 city (excl Spill) 9News & Seven News M-F, 1/01/2024 - 26/11/2024, overnight
For the sixth consecutive year, the 9Network has reaffirmed its status as the top-rated network with People 25-54, 16-39 and Grocery Shopper + Child in the five major capital cities, capturing the audience segments most valuable to advertisers.
Furthermore, the 9Network can also lay claim to being No. 1 with Total People across the 5 City Metro for calendar year 2024.
This exceptional performance highlights the 9Network’s dedication to providing unparalleled entertainment, news and sports content that resonates with audiences across Australia.
Michael Healy, Nine's Director of Television, said: “Nine is incredibly proud to have once again delivered Australia’s most engaging content. The Paris 2024 Olympics and Paralympics were pivotal to our success, showcasing 9Nework’s ability to bring Australians together for some of the most culturally significant moments of the year. With exceptional, multi-platform coverage, our broadcast set a new benchmark for immersive sports storytelling, creating unforgettable experiences for viewers across the country."
The 9Network’s news and current affairs remains a foundation of our success. 9News, A Current Affair, 60 Minutes and Today have been vital in driving viewer engagement. 9News has become the most watched 6pm bulletin in 2024 across the Metro markets for the first time since 2015. Nine’s flagship news and current affairs programs lead the conversation on crucial issues facing our communities, reinforcing our commitment to independent and trusted journalism.
This year also marked the launch of our exciting new game show, Tipping Point, which has significantly grown viewers and dominated its timeslot throughout the year with its engaging format.
In 2024, our sports coverage also achieved remarkable success, with massive national audiences tuning in for the State of Origin Series, the NRL Grand Final and the Australian Open. These events solidified the 9Network’s reputation as the home of Australia’s most-watched live sport, delivering exhilarating moments that captured the passion of sports fans nationwide.
Through quality, diversity, and innovation, we deliver the stories and moments that unite Australians, cementing our place at the heart of the nation’s media landscape.
Broadcast Television – Network commercial shares 6pm to midnight - 2024 calendar year (Jan 1 - Nov 26)
 Network |
 Network |
 Network |
|
| 25-54 | 42.5% | 33.5% | 24.0% |
| 16-39 | 44.4% | 32.2% | 23.4% |
| GS+CH | 43.5% | 33.7% | 22.8% |
| Total People | 41.1% | 38.8% | 20.1% |
Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11), S-S 1800-2400, Metro 5 City (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %
Broadcast Television – Network commercial shares 6pm to midnight - 2024 calendar year (Jan 1 - Nov 26) Excluding Olympics (Jul 27 - Aug 12)
Network |
Network |
Network |
|
| 25-54 | 40.6% | 34.5% | 24.8% |
| 16-39 | 42.0% | 33.5% | 24.5% |
| GS+CH | 41.5% | 34.8% | 23.7% |
| Total People | 39.6% | 39.7% | 20.6% |
Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11) excluding Olympics 27/07 - 12/08, S-S 1800-2400, Metro 5 City (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %
Broadcast Television – Network commercial shares 6am to midnight - 2024 calendar year (Jan 1 - Nov 26)
Network |
Network |
Network |
|
| 25-54 | 43.0% | 36.0% | 21.0% |
| 16-39 | 45.8% | 33.2% | 21.0% |
| GS+CH | 44.0% | 35.6% | 20.4% |
| Total People | 42.3% | 39.1% | 18.6% |
Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11), S-S 0600-2400, Metro 5 City (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %
Broadcast Television – Network commercial shares 6am to midnight - 2024 calendar year (Jan 1 - Nov 26) Excluding Olympics (Jul 27 - Aug 12)
Network |
Network |
Network |
|
| 25-54 | 41.0% | 37.2% | 21.8% |
| 16-39 | 43.5% | 34.6% | 21.9% |
| GS+CH | 41.9% | 36.9% | 21.92% |
| Total People | 40.8% | 40.1% | 19.1% |
Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11) excluding Olympics 27/07 - 12/08, S-S 0600-2400, Metro 5 City (excl. Spill), Broadcast TV Total, When Watched, Commercial Share %
Our outstanding performance extends into the Broadcast Video On Demand (BVOD) space, where 9Now continues to lead as Australia’s No. 1 platform across all key demographics and Total People. This year, 9Now has seen phenomenal year-on-year growth, reflecting Australians’ increasing preference to engage with our content on their own terms — whenever, wherever, and on whichever device they choose.
Michael Stephenson, Nine’s Chief Sales Officer, said: “The future of television is Total TV, combining broadcast, live streaming, and on-demand. At Nine, we meticulously license, produce and schedule content to optimise viewership across these platforms, ensuring audiences have seamless access to our content in real time or on their schedule. The impressive growth of 9Now is essential to our advertising partners and demonstrates the evolving habits of viewers who are shifting towards more flexible, on-demand viewing options.”
As Australians embrace the freedom to consume content on their own terms, 9Now remains at the forefront, offering a viewing experience that aligns with the diverse needs of modern audiences. With its strength in BVOD, 9Now not only enhances audience reach but also solidifies its position as the choice for advertisers looking to connect with engaged, on-demand viewers.
Broadcast Video on Demand commercial shares
2024 calendar year (Jan 1- Nov 26)
 |
 |
 |
|
| 25-54 | 50.6% | 34.2% | 15.2% |
| 16-39 | 53.3% | 32.2% | 14.5% |
| 0-39 | 53.0% | 32.2% | 14.9% |
| 0-54 | 50.9% | 34.0% | 15.1% |
| Total People | 48.9% | 35.9% | 15.2% |
Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11), S-S 0200-2559, National, BVOD Total, When Watched, Commercial Share %
Broadcast Video on Demand commercial shares
2024 calendar year (Jan 1- Nov 26) Excluding Olympics (Jul 27 - Aug 12)
|
|
|
|
| 25-54 | 46.5% | 37.0% | 16.5% |
| 16-39 | 49.1% | 35.0% | 15.9% |
| 0-39 | 48.6% | 35.1% | 16.3% |
| 0-54 | 46.8% | 36.8% | 16.4% |
| Total People | 45.0% | 38.6% | 16.4% |
Source: OzTAM VOZ © 2023, TVMAP VOZ Analyzer, 2024 Calendar YTD (up to 26/11) excluding Olympics 27/07 - 12/08, S-S 0200-2559, National, BVOD Total, When Watched, Commercial Share %
Nine’s highest rating program of the year was the 2024 State of Origin Series decider which recorded a Total TV audience of 3.6 million. It secured a streaming audience of 864,000 on 9Now - the largest for a rugby league game in history.
Our next highest rating program of the year was Game 1 of the 2024 State of Origin Series, which recorded a Total TV audience of 3.4 million (including 760,000 on 9Now). Game 2 was the network’s fourth highest rating program of the year with a Total TV audience of 3.2 million (including 739,000 on 9Now). This year’s State of Origin Series recorded an average Total TV audience of 3.4 million and enjoyed year-on-year growth of 50% in BVOD and 14% in Total TV.
The 2024 Women’s State of Origin was the most successful to date. The decider saw the highest result for a Women’s Rugby League match with a Total TV Audience of 1.1 million (including 181,000 on 9Now). The 2024 series recorded significant year-on-year growth across all screens: 58% on Broadcast, 160% on BVOD and 69% on Total TV.
The NRL Grand Final between the Melbourne Storm and Pentrith Panthers was the 9Network’s third highest rating program of the year with a Total TV audience of 3.4 million (including 762,000 on 9Now). This year’s NRL season boasted year-on-year growth of 29% in BVOD and 2% in Total TV.
The Vegas Opener of the 2024 NRL season was a major success, recording a Total TV audience of 806,000 with growth of 22% in BVOD and 6% in Total TV.
The Australian Open Men’s Final recorded a Total TV average audience of 2.1 million, with a BVOD Audience of 327,000. The Men’s Final saw year-on-year growth across BVOD of 34% and 6% in Total TV.
The Block - Winner Announced is the highest rating overnight commercial non-sports program of the year and recorded a Total TV audience of 2.1 million.
Enjoying a remarkable 20th season, The Block achieved a Total TV average audience of 1.5 million per episode. An average of 336,000 viewers watched each episode on 9Now. This year’s series of The Block recorded year-on-year growth of 13% in BVOD and 3% in Total TV.
Married at First Sight continues to be the highest rating entertainment show of the year, achieving a Total TV average audience of 2.2 million per episode. An average of 814,000 viewers watched each episode on 9Now. This year’s series of MAFS recorded year-on-year growth of 22% in BVOD and 8% in Total TV.
Tipping Point Australia dominates as Australia’s #1 afternoon game show, recording a Total TV Audience of 888,000, and growing the timeslot 42% year-on-year. The program has seen a BVOD Audience of 64,000 up 126%.
Nine’s drama series Human Error saw a Total TV Audience of 713,000, with a BVOD Audience of 129,000.
Lego Masters achieved a Total TV average audience of 1.1 million per episode. An average of 163,000 viewers watched each episode on 9Now.
Travel Guides achieved a Total TV average audience of 1.5 million per episode. An average of 212,000 viewers watched each episode on 9Now. In 2024, Travel Guides achieved year-on-year growth of 15% in BVOD and 16% in Total TV.
The Summit achieved a Total TV average audience of 695,000 per episode. An average of 129,000 viewers watched each episode on 9Now.
Big Miracles secured a Total TV average audience of 644,000 per episode. An average of 133,000 viewers watched each episode on 9Now.
Love Island Australia is once again a smash hit on 9Now, averaging over 350,000 viewers per episode on the BVOD platform. Season 6 of the series has seen significant year-on-year growth of 27%. The launch of the season has recorded the highest ever BVOD audience for the program, with 452,000 people tuning in.
9News is the No. 1 Total TV Metro weekday news, and the No. 1 National weekly BVOD News. 9News (M-F) has seen a Metro Total TV Audience of 815,000 (up 10% year-on-year). In the BVOD space, 9News has dominated its opposition, winning every single week of the year. Each night, an average of 84,000 viewers stream 9News via 9Now, compared to 54,000 streaming 7News on 7Plus. 9News on BVOD has grown 73% year-on-year.
Today has also completely dominated its breakfast opposition in the BVOD space. Each morning, an average of 34,000 viewers stream Today via 9Now, compared to 28,000 streaming Sunrise on 7Plus. Today on BVOD saw year-on-year growth of 41%.
Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 01/01/2024 - 26/11/2024 v 01/01/2023 - 28/11/2023, Average Audience, Married at First Sight, The Block, Lego Masters, Tipping Point Australia, Human Error, Big Miracles, The Summit, Travel Guides, Total TV, Love Island Australia, Total BVOD, Consolidated 28 as at 26/11/2024; 9News M-F (Metro 5 City), Australian Open, State of Origin, NRL, Women’s State of Origin, 9News, Today (BVOD Live) 1/01/2024 - 26/11/2024 v 1/01/2023 - 28/11/2023, Total TV, overnight.
For more information
Terry Stuart
Senior Communications Manager
tstuart@nine.com.au
Adrian Motte
Senior Communications Manager
amotte@nine.com.au
Contact us for more information on how your brand can leverage the power of premium content on Nine to deliver real business outcomes.
