The Sydney Morning Herald has cemented its position as Australia’s most read news brand, with a cross-platform readership of 7.385 million readers, according to the Total News readership figures released by Roy Morgan today. 

With one in three Australian readers choosing the Herald to stay informed, the masthead nearly doubles The Daily Telegraph readership (7.38 million versus The Telegraph’s 3.96 million) in Total News, in the latest figures in the 12-month period ending December 2023. 

The Monday to Friday print edition recorded an average issue readership of 401,000, while Saturday’s print edition recorded annual growth of 6% with 510,000 readers.  

The Sun Herald print edition increased its annual readership, up by 5% year-on-year and is read by 437,000 people every Sunday. In the last four weeks, 1.67 million people on average have read a print edition of the Herald.  

Across the Herald and The Age, the prestigious Good Weekend has grown its audience and continues to be Saturday’s most read magazine insert across New South Wales and Victoria, attracting an average issue print readership of 767,000, which is up 6% on this time last year. 

Sunday Life recorded an average issue print readership of 395,000; Domain recorded annual growth of 2% with an average issue print readership of 521,000, while the country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.7 million.

Nine’s Total Publishing assets reach a de-duplicated audience of 16.2 million* Australians across print and digital.

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to December 2023. *This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!. Good Food data is based on July 2023 – December 2023 due to the relaunch of the site.

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, February 26, 2024