In an incredible month for 9Podcasts, 9News Queensland production of Hannah’s Story claimed the Kennedy Award for Outstanding Podcast of the Year, and Anthony ‘Huddo’ Hudson’s Nothin’ Like the 90’s was awarded Best Podcast at the Australian Football Media Awards.

Both productions are industry-leading examples of the powerful storytelling medium of podcasts, and the quality of the Nine Podcast Network. Hannah’s Story continues to be recognised for the powerful voice it gives to Hannah Clarke’s loved ones, the first responders on the scene, witnesses, domestic violence experts and political leaders;  delving into the shocking murders and igniting a crucial community conversation about coercive control. Huddo’s Nothin Like the 90’s takes a lighter approach, entertaining and educating listeners by bringing the decade of iconic footy back into the modern day, as he speaks to the biggest players, coaches and personalities that made AFL in the 90’s so pure.

These award-winning productions contributed to the Nine Podcast Network posting its second highest monthly audience in August 2023, with over 1.7 million monthly listeners across the slate of premium Australian podcasts.

Ben Fordham Live remains the top podcast within the 9Podcasts stable, with over 188,000 monthly listeners tuning in – a 66% YoY increase. There is a similar success story across the breadth of Nine’s catch up radio podcasts, with 3AW Breakfast with Ross and Russel (+45%) Mornings with Neil Mitchell (+34%) and The Ray Hadley Morning Show (+20%) all boasting significant double digital podcast audience growth compared to the same time last year.

9Podcasts originals are continuing to gain loyal listeners across the slate of premium News, Sport, Entertainment and True Crime programming, and footy finals fever has well and truly arrived, with fanatics listening to the expert analysis and commentary across 9Podcasts’ slate of footy programs.

The 3AW Football podcast has jumped up 36 positions in the podcast ranker, with more than 100,000 monthly listeners (+70% YoY growth), Six Tackles with Gus has jumped up 16 positions, with 93,000 monthly listeners (+33% YoY growth) and further audience growth has been seen across 100% Footy (+35%) and Footy Classified (+44%). 

The new footy podcasts in the slate The Billy Slater Podcast, Eddie & Jimmy also continue to grow in popularity across both audio and youtube.

LISTENERS	AUG 23	YoY CHANGE
Nine Radio Catch-Up	876,150	50%
Nine Original Podcasts	871,548	12%

Head of 9Podcasts, Mia Stern, said: “It’s fantastic to see listeners continue to discover our premium Australian-created podcasts and make podcasting part of their daily habit. The breadth of our content slate, profile of our talent, and strength of Nine broadcast and publishing brands continues to deliver high quality audio content across our key verticals News, Sport, Entertainment, True Crime and Radio podcasts”

Source: Triton Podcast Metrics, August 1-31 2023, Downloads, Listeners. 

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au 

Wednesday, September 27, 2023