3AW has once again completely dominated the Melbourne radio landscape with GfK Survey 5 showing the station grew its market-leading share to 16.9 (up 1.7) and recording its highest Survey 5 cume on record. 

This marks the 72nd consecutive survey win for the station.

3AW is also the outright No.1 in live audio streaming with a 29.8 share of the commercial streaming audience – more than double the streaming share of its nearest competitor.

Breakfast duo Ross and Russ were No.1 in Breakfast, posting an impressive 23 (up 3.2). The ACRA award winning duo also attracted a staggering streaming audience, with 41.6 commercial streaming share.

Legendary Mornings broadcaster Neil Mitchell soundly trounced all opposition in the timeslot, continuing his ratings streak with 20 (up 3.0) and a streaming share of 32.7.

Tom Elliott remains Melbourne’s No.1 Drive program with a share of 12.7 (up 0.2). 

Stephen Beers, 3AW Station Manager, said: “This is a great Survey 5 result for 3AW. Again led by Ross Stevenson and Russel Howcroft in Breakfast and a dominant Neil Mitchell in Mornings, both programs double the nearest competitor.

“Tom Elliott in Drive, Denis Walter at Night, Tony Moclair Overnights and Darren James on Weekends all number one programs. A great result for 3AW Footy winning the number slot in every Football session. Thanks to our listeners who continue to make 3AW their favourite destination in Melbourne – 3AW is the clear No.1.”

Further results of Gfk Survey 5 in Melbourne:  

• Afternoons posted a share of 10.6 (Mon-Fri 12.00pm–3.00pm).  
• Denis Walter posted a share of 26.3 (up 6.0) and remains Melbourne’s No.1 Evening program (Mon- Thurs 8.00pm–12.00am).  
• 3AW Weekends is Melbourne’s No.1 with a share of 16 (up 3.3). 

Source: GfK Radio360 Ratings, Total Radio, Streaming, 3AW Melbourne Survey 5 2023, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN, Weekends 5.30am-12MN, Market Share % Total Radio, Streaming share % AP10+  

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au

Tuesday, August 29, 2023