AUDIENCE INSIGHTS

|   21/06/2023

Game 2 smashes Live BVOD records

& ranks the highest rating Game 2 in five years

9-9now FlatCOLOUR

Game 2 achieved the highest rating match since Game 2 in 2018, captivating a Total Television average audience of 3.18 million. And our audiences are just getting bigger, with Game 2 driving epic year-on-year growth across all screens of +2% Metro, +43% Broadcast Video on Demand and +6% Total Television.​

Across the 9Network, an incredible commercial share of +67% for all key advertising demographics was recorded.

On 9Now, Game 2 smashed live streaming records, achieving the highest ever Live BVOD audience of all time, against all broadcasters. The match recorded Live BVOD audience growth of +43% year-on-year. This equates to 64.7 million minutes, +47% year-on-year and 1.2 million stream starts +22% year-on-year.

Game 2 - Total Television Average Audience

M
Metro
K
Regional
K
BVOD
M
Total

Highest

Rating Game 2 since 2018

+67%

Comm share across all key demos

+6%

Year-on-Year growth in Total Television

Highest

Live BVOD audience of all time against all competitors

+43%

Year-on-Year growth in Live BVOD audience

No.1

Live streamed program year to date

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Source: OzTAM LIVE VPM, Dec 2019 - YTD, includes co-viewing on connected TV devices, 21 June 2023 based on pre logs. OzTAM LIVE VPM, 1 Jan - 21 June 2023, includes co-viewing on connected TV devices, 21 June 2023 based on pre logs. OzTAM LIVE VPM, Commercial FTA Share, 21/06/2023, metric; minutes, duration 0+, includes co-viewing on connected TV devices, 21 June 2023 based on pre logs. Metro, OzTAM Overnight Data. See http://www.oztam.com.au/RatingsGuide.aspx for details: Regional, Regional TAM Overnight Data. See https://www.regionaltam.com.au for details.