The Australian Financial Review is the country’s most read premium business masthead recording a cross platform readership of 3.6 million people, according to Total News readership figures released by Roy Morgan today. 

As trusted business news and analysis becomes more important than ever during turbulent economic times, the Financial Review is outpacing the market compared to its nearest competitor.

The Financial Review’s average issue print readership Monday-Friday has increased 26% year-on-year and 8% quarter-on-quarter. This is the highest quarterly result recorded since September 2018. Meanwhile, The Australian has seen an annual drop of 18% for the same period.

With the AFR Weekend Saturday print edition readership increasing by a massive 41% year on year, and 15% in the last quarter, the weekend and weekday print editions are outpacing the market with their growth.      

AFR Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 430,000, which has seen a quarter on quarter growth of 5%. 

Nine’s Total Publishing assets reach a de-duplicated audience of 16.8 million* Australians across print and digital.

“The Financial Review is holding up amid the cost-of-living squeeze on overall news audiences and subscriptions, maintaining most of the strong gains made during the pandemic. That reflects the value of the masthead’s unique journalism to our target readers,” said the masthead’s editor-in-chief Michael Stutchbury. 

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands. 

“If anyone needed reminding that The Age is the first-choice news outlet of Victorians, these results put that beyond doubt,” said The Age’s editor, Patrick Elligett. 

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to December 2022.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For more information:
Adrian Motte
Senior Communications Manager – Trade & Publishing 
amotte@nine.com.au

Monday, February 27, 2023