The Australian Financial Review has recorded four straight quarters of readership growth, with the masthead now read by more than 3.5 million people across print and digital, according to Total News readership figures released by Roy Morgan today. 

The country’s most read premium business masthead has hit a new high, increasing readership to 3.5 million, up 9% year-on-year across print and digital in the 12 months to December 2021, from 3.2 million. This growth has outpaced the Total News market, which has grown at 0.9%.

As trusted business news and analysis becomes more important than ever, the Financial Review continues to grow its premium subscriptions, attracting high net worth and influential readers. 

AFR Magazine is Australia’s most read monthly magazine insert, recording double digit yearly growth of 58%, with a print readership of 452,000. The magazine has seen a surge in young readers, with the insert seeing a 135% year-on-year increase in readers aged 14-24.

Nine’s Total Publishing assets reach a de-duplicated audience of 16.2 million* Australians across print and digital.

“The Financial Review’s combination of a 9 per cent annual readership increase and growth in all four quarters is an unrivalled and extraordinary result, especially for a premium subscription-based news publication. It confirms that newsrooms that deliver compelling journalism that readers are willing to pay for will do well in today’s media environment,” said the masthead’s editor-in-chief Michael Stutchbury. 

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands. 

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to December 2021.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For more information:

Adrian Motte
Senior Communications Manager – Trade & Publishing 
amotte@nine.com.au

Monday, February 28, 2022