Experience a better way to buy Total TV with Nine Galaxy
The future of TV advertising is Total TV and Nine’s proprietary technology, Nine Galaxy, allows media buyers to harness the power of TV across all platforms in one simple transaction.
Nine Galaxy first launched in 2017, automating and guaranteeing audiences on all off-peak and multi-channel TV inventory. In 2018, Nine opened the platform to make it possible to book linear TV and BVOD in a single transaction. Nine Galaxy is not only a seamless buying experience for Total TV, it’s also a foolproof way to reach your target audience, with all campaigns delivered to 100% agreed audience, removing the need for makegoods.
100% audience guaranteed
No need for makegoods
Maximise the power of Total TV in one transaction
Here’s what some of our users have to say about Nine Galaxy
“Nine Galaxy is seamless and aligns with our agency process and client deliverables”
– Karena Comber, Accountability Director
“Nine Galaxy has been successful in delivering on its promise, taking admin hours away from TV buying and delivering audiences guarantees to 100%”
– Stef Drazic, Trading Manager
“When combined with a good TV buyer, it absolutely enhances the effectiveness of a TV campaign and we would highly recommend it”
– Nick Thomas, National Head of Investment
How does it work?
Nine Galaxy dynamically schedules advertising across Nine’s five free-to-air TV channels and broadcast video on demand (BVOD) platform, 9Now, against a set of buying parameters to deliver 100% agreed audience for an advertiser.
The ability to measure across BVOD and linear TV inventory in the one buy is powered by OzTAM’s VOZ data, which determines incremental reach achieved via BVOD.
How is a campaign implemented?
Campaigns scheduled by Nine Galaxy are dynamic schedules, meaning they are optimised nightly based on the latest Nine Predict forecast to meet audience guarantees. Nine Galaxy manages the delivery of the campaign objectives and makes good audience in real time.
