Shaping Narrative and Sparking Change
For more than 45 years, 60 Minutes has gone beyond reporting stories; it has been artfully sculpting narratives that mould perspectives, ignite conversations and drive change .
From award-winning investigations to impactful reporting on people, places and the biggest stars on the planet , 60 Minutes shared stories that changed history, our nation and our lives.
Those stories are a shining testament to the enduring power of investigative journalism.
A sneak peek
The enduring power of journalism
39% of all Australians
In 2024, 60 Minutes reached 39% of all Australians in Total TV, demonstrating its broad appeal and power to capture and influence a massive audience. Our audience is highly engaged and valuable, with 47% boasting a household income of $100k+ and willing to pay extra for products.
Source: Nielsen Consumer and Media View 2024 S3 National Survey, Must See/Always try to watch Network 9, Free catch-up streaming TV services watched PMth 9Now. TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], National, 01/01/2024 -30/06/2024, 60 Minutes, Average Audience, Total TV, Consolidated 7.2023 Edelman Trust Barometer – The Collapse of the Purchase Funnel
Source: OzTAM Metro TV, 5 City Metro, Consolidated 28 (as at 18/05/2024) CYTD up to 18/05/2024, Total Individuals/P25-54/P16-39/GS+Ch, Nine Network/Seven Network/10 Network, 18:00-23:59:59, Commercial Share. Source: TV MAP OZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL,01/01/24 - 30/04/24, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach by month, When Watched Basis. Roy Morgan Research; people 18+ for the 12 months ending March 2024. OzTAM Live + VOD VPM, CFTA Only & CFTA+SBS+FOXTEL, Weeks 1-20 2024, metric; minutes, includes covieiwng on connected tv devices. Total Nine Publishing = nine.com.au, AFR, SMH and The Age (Print & Digital), Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, AFR Magazine, Fin! Horse Racing Fans = Watched any Horse Racing (Reg or Occasionally)
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Hear from
our experts
“As the years unfold, our audience continues to grow, not only on traditional free-to-air television but also across the 9Network’s dynamic streaming and social media platforms. I look forward to seeing what everyone at 60 Minutes can achieve in 2025, knowing our commitment is fuelled by an incredible energy and the unwavering drive the program has long been celebrated for.”
Kirsty Thomson
Executive Producer 60 Minutes
More than
just news
60 Minutes is a shining testament to the enduring power of investigative journalism.
Wide national
audience reach
Investigative
journalism
Driving cultural change
Evolving engagement
Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.
