Month: August 2019

Good Food Christmas

Australia’s leading cross-platform food brand is bringing its unrivalled expertise and passion for food to more Australians with the launch of a premium Christmas content slate.  

The home of Christmas

Good Food will be the true home of Christmas offering brand partners a cross-platform marketing solution to captivate food lovers in the key retail and gifting period. 

A Christmas partnership with Good Food will give partners access to;

  • Market leading food and dining content across print  
  • Australia’s high-value foodie audience 
  • Leading food talent from chefs to food writers 

The home of content

Good Food offers an unrivalled cross-platform marketing ecosystem, leveraging the power of Australia’s best food and dining content across print, digital, broadcast and events. 

A premium Christmas partnership with Good Food will include the new monthly magazine and TV special, ensuring your brand will inspire this festive season. 

New Good Food Television Special 

Coming to Channel 9 this December, Christmas with Good Food, will bring all the Christmas cooking, summer dining and entertaining inspiration together in a one-off television special. The program will include top tips, cooking segments, a digest of summer’s must-do dining experiences and ways to elevate entertaining at home this festive season. 

Christmas with Good Food will offer partners broadcast scale complementing print and digital. 

New Good Food magazine 

Newly announced monthly Good Food magazine is hitting newsstands this October bringing together a premium gloss magazine experience to complement the weekly inserts in The Sydney Morning Herald and The Age.  

The Good Food magazine will focus on our key content pillars, with recipes from renowned chefs and food writers, restaurant reviews and food-focused travel features. Our editorial team is the most knowledgeable and independent in the country and will continue to share its unrivalled expertise on everything from the latest places to eat and drink to the food trends readers want to know about. 

The home of foodies

Reaching over 2.2 million Australians every month Good Food gives your brand access to the hearts and minds of a high value food obsessed audience.  

Good Food’s audience is looking for food, dining and entertaining inspiration with increased interest in content during the festive season.  

46% of readers are 18-44 
40% Household Income 120k+ 
30% Social Grade A 
57% Social Grade AB 

Source: emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending May 2019, Nielsen Content Ratings;  Monthly Tagged,  May 2019; People 14+.

The home of talent

Good food is the true home of talent, bringing decades of expertise together across all facets of food, dining and entertaining content. From up-to-the-minute restaurant reviews from the indominable Terry Durack to the restaurant quality recipes from leading chefs Kylie Kwong and Adam Liaw our talent have a trusted connection with our audience. 

To discover how your brand can partner with Good Food this Christmas, contact your Nine representative. 

Congratulations to our News Media Awards Finalists

Nine has 23 finalists amongst the 2019 News Media Awards announced today by industry body NewsMediaWorks.

The Age and The Australian Financial Review are nominated for Best Daily News Brand, whilst The Sydney Morning Herald, The Sunday Age and AFR Weekend are finalists for Weekend News Brand of the Year. Good Weekend, Sunday Life and The Australian Financial Review Magazine are nominated in the Newspaper Inserted Magazine category.

The Sydney Morning Herald’s Carrie Fellner is a finalist in News Story of the Year for ‘Toxic Secrets’ as is The Age’s Nick McKenzie and Chris Masters for ‘War Crimes in Afghanistan’. The Age’s ‘Schools that Excel’ and ‘Peak Hour Project’ are both separate finalists in the Innovation of the Year category. Our photography team has excelled again with Janie Barett, Kate Geraghty, Eddie Jim, Wolteer Peters, Nicholas Moir, Louie Davis all finalists in various photography categories.

David Eisman, Director of Subscriptions and Growth, is a finalist in the Hegarty Scholarship for Best Executive (Under 35).
The Herald and Age ‘You Deserve To Know’ subscription campaign is nominated in the Best Consumer Brand Campaign category while the Federal Election version of the campaign is a finalist in the Best Subscriber Acquisition Campaign. Congratulations to all those that have been shortlisted.

For more information click here

The Biggest Marketing Moments are still to come on Nine

At Nine we bring Australia together with engaging and far reaching content, and the biggest sporting moments are still to come.

From broadcast through to online and print, our ability to influence consumer behaviour, help build brands and effectively drive sales has never been so powerful.

Harness the power of a premium content partnership with Nine, and bring your brand closer to the action.

SUMMER OF TENNIS
In 2020, the unmissable festival of summer returns to Nine with more tennis than ever before. Starting with the Fed Cup led by Ash Barty in November all the way to the Australian Open Men’s Final on February 2, there are more opportunities for partners to integrate than ever before. From expanded multi-channel broadcast coverage, complementary publishing assets and our leading digital ecosystem from 9NOW to Wide World of Sports and everything in between – Nine is the place where millions of Aussies will connect with tennis all summer long.

THE ASHES
The showpiece of cricket has returned to Nine as Australia goes head to head with England in the 2019 Ashes series. The first test has Australia in the lead, delivering the largest multi-channel share in ratings history. With all matches live and exclusive to 9Gem during primetime, this is event television that is going to truly capture Australia’s imagination.

NRL FINALS AND GRAND FINAL
The 2019 Finals series will be the culmination of another remarkable NRL season, as 8 teams will battle it out to see who features within Nine’s exclusive Grand Final coverage. Airing on Sunday October 6, the 2019 NRL Grand Final will look to once again be amongst the top rating programs of the year, offering an unrivalled marketing platform for brand partners.

THE PRESIDENTS CUP
Held every two years, The Presidents Cup (December 12 – 15) sees the 12 best players from the United States against a 12-strong International team representing the best non-European players. Nine will provide the only place for Australian viewers to watch exclusive coverage of this prestigious team competition. The Presidents Cup is a premium marketing moment for brands who seek to engage a high value AB audience.

SUNCORP SUPER NETBALL
Running from April to August and involving eight highly-competitive teams from across Australia, Suncorp Super Netball has gone from strength to strength since it commenced in 2017. Suncorp Super Netball is one of the best female sports leagues, and undoubtedly the world’s premier netball competition. Nine is also home to Netball’s Constellation Cup, an annual series between the Australian Diamonds, one of Australia’s most respected and successful teams, and their arch-rivals, the New Zealand Silver Ferns. This year’s Constellation Cup takes place in October and the Diamonds will be looking to avenge their one-goal Netball World Cup loss to the Silver Ferns. A marketing partnership with Nine’s Netball does not just include the elite end of the game, it can also extend down into community netball, a passion point for millions of Australian families across the nation.

For partnership opportunities contact your Nine sales representative.